Commissioned in the 18th century by Louis XV, the Hôtel de la Marine is one of two majestic palaces on the Place Royale at the centre of Paris. Garde-meuble de la Couronne, predecessor of the Mobilier National, it was home to part of the Ministry of the Navy in the early 19th century, up until 2015.
The Centre des Monuments Nationaux manages the Hôtel de la Marine and began a major renovation and redevelopment project in 2017, in view of opening the building to the public in 2020. This included highlighting the historical spaces of the prestigious monument as well as those dedicated to the exceptional Al Thani Collection. Once the renovation had been completed the Hôtel de la Marine became both a place to visit and a living space with a bookstore, shops, a restaurant, café, and several high-end services on offer.
Following a request by architects Moatti-Rivière, Agent M, together with Locomotion, oversaw the graphic creation and design of the signage. The approach retained was to integrate the signage elements into a heritage building environment with the inherent requirements. To comply with the specifications set forth by the architect-scenographer, the use of noble materials such as dressed stone, and warm silver was recommended.
Agent M opted for a modern design (static and digital materials) with a pure and elegant graphic design, as well as extruded typography to ensure seamless integration with the prestigious historical monument.
CMN - Centre des Monuments nationaux
Architect project management for museography and scenography