As part of “Circuits Céramiques”, an event organised by ‘Ateliers d’Art de France’ in Sèvres – City of Ceramics, including the Arts Décoratifs, and the Collection Gallery as well as for forty galleries in Paris, Agent M was commissioned for an overall project that comprised the design of the logotype and visual identity, as well as their adaptation to the different communication materials and the design of the scenography for the three main exhibitions and catalogues. Illustrating the idea of wandering and path, the identity and scenography were based on the principle of a junction between several points – between places, art pieces and letterheads thanks to a system of dynamic lines. The agency opted for a minimalist approach, and to optimise the visibility and uniqueness of the event in the spaces dedicated to the permanent collections of the two major museums, we used lively colours and innovative materials. Each of the one hundred modern art pieces displayed in the different halls of the Musée Arts Décoratifs was connected via long green adhesive tape and identified on the ground with a bespoke ceramic design. On the fifth floor, the exhibition ended with a 600 sq. m hall which floor and walls were entirely covered in black rubber – a set of white lines served to outline and highlight the are pieces displayed with a resolutely graphic staging that was purposefully at odds with the spaces on the lower levels.
Ateliers d'Art de France
Musée des arts décoratifs, Paris 1st arrondissement