Festival La Bonne Aventure

Artistic Direction, visual identity and signage

Since 2015, Music Festival La Bonne Aventure takes place in the Spring in Dunkerque.
Agent M is entrusted with the new visual identify for each new edition, excluding the festival’s logo.
This year, Agent M revisited the iconography of the festival, adopting a French Riviera theme. A reference to the famous sunny resorts on the Mediterranean coast. The off-the-wall approach is a mischievous and fun reference to the chillier climes of Northen France.