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  • Festival La Bonne Aventure

    Artistic Direction, visual identity and signage

    Since 2015, Music Festival La Bonne Aventure takes place in the Spring in Dunkerque.
    Agent M is entrusted with the new visual identify for each new edition, excluding the festival’s logo.
    This year, Agent M revisited the iconography of the festival, adopting a French Riviera theme. A reference to the famous sunny resorts on the Mediterranean coast. The off-the-wall approach is a mischievous and fun reference to the chillier climes of Northen France.

    • Client

      Association Les Nuits Secrètes

    • Location

      Dunkerque, 59

    • Year

      Since 2017