The Grand Train exhibition was commissioned jointly by La Lune Rousse and SNCF. Agent M created a visual identity that draws inspiration from the site itself, the Chapelle rail depot, and archive documents. The communication material and signage rely on a mix of historical documents and modern graphics that evokes both nostalgia and dynamism, antagonist notions that are often associated with railroad transport.
Client
SNCF Immobilier
Location
SNCF depot de La Chapelle, Paris 18th arrondissement