Communale Saint-Ouen

Artistic direction and visual identity

On the docks of Saint-Ouen, the former Alstom factory has been reborn as a gourmet and cultural hall. The large nave has become an iconic venue for social and community-based gastronomy, marking the revival of a neighbourhood that is reinventing the cultural centre in the post-Covid era. This open-air hybrid space brings together shops, cultural initiatives, workshops, co-working spaces, fresh markets, a cooking school, restaurants and an incubator dedicated to food tech innovators.

At the request of La Lune Rousse, Agent M is in charge of creating the visual identity for Communale Saint-Ouen. In this context, Agent M favours a graphic design that is entirely hand-drawn, both simple and expressive, giving the brand a distinctive and original presence. The use of comic-style illustrations, combined with a reduced colour palette and an offbeat tone, offers a range of mediation tools focused on unifying themes: good humour, good food, the pleasure of sharing and living together.