Lemaire

Pop-up design

Invited by Flyaway+studio to participate in the launch of luxury brand LEMAIRE’s new collection at Galeries Lafayette Haussmann, Agent M is helping to design a pop-up shop for accessories and shoes for the Autumn-Winter 2021 collection.

We designed a Japanese-inspired, brutalist-style solid wood module, created through a subtle assembly of ash beams, forming a product display over 7 metres long and of varying heights, where the brand’s iconic pieces are showcased on different levels and in different colours.

  • Client

    Lemaire

  • Artistic direction

    Flyaway+studio

  • Design

    Agent M et Flyaway+studio

  • Construction

    Atelier Baraka

  • Photos

    Benoît Florençon

  • Location

    Galeries Lafayette, Paris 9

  • Year

    2021