Festival Series Mania

Graphics for the 2020 edition

Mindful of the existing graphic vocabulary, especially the festival’s monogram, which confers a strong visual identity, Agent M opted to emphasize the richness of the event’s programme and the dynamism of the audiovisual industry.
The idea that was retained is an image referring to a ‘glitch’ which confers both chromatic depth and dynamic vibration to the composition. This choice also asserted the festival’s cinematic offering: ‘movement, action, and emotion… a 25 images per second poster’.
Agent M anchored its reflexion on this visual and conceptual principle to implement the different communication tools and materials for the event (signage and information centre), based on a generic, dynamic, and narrative identity